The Background

No one would have guessed from my educational background that I would eventually end up here, in the fashion world. I have a Bachelor of Science in Psychology, a Master of Science in Forensic Psychology and another Master of Science in Forensic Science. I have done my studies, various courses and summer schools in Romania, the United States of America, France, England, Italy and Switzerland which brought me to work in the field of Human Trafficking as a Forensic Psychologist. I specialized in sexual offences, personality studies and deception detection and worked with victims of Human Trafficking for several years. At one point, I realized I was not happy with the work I was doing and decided that I needed to go on a more creative path. I have always been fascinated with communication and I had been writing things down in notebooks and computers ever since I learned how to do that.

Naturally, I thought the only creative side I had in me was the written word. I proceeded to land a job as a copywriter in a design studio where I stayed for a year. During that time, I felt the need to explore myself even further and I decided to buy a sewing machine to help me alter some of my clothes. Since then, everything just sort of fell into place – I learned the basics of sewing on my own and then I enrolled in a sewing course for five months. I received great support from strangers and close ones and here I am today – owning my own clothing line, sewing my own clothes.

The Story

I created an inclusive brand because I don’t want anyone to feel bad when it comes to clothes. When I create a shape that will later turn into a piece, I keep in mind the same philosophy – to make it as adaptable as possible so that it can complement any body shape. Of course, my kimonos will look differently on various figures, but that is okay, we give value to the clothes we wear, it is never the other way around.

Another key aspect that I focus on is comfort – I want people to be comfortable when wearing my clothes so that they can enjoy the evening, day, walk, event or celebration they are involved in. It is important to feel beautiful, absolutely, but that doesn’t mean that one should worry about their outfit and lose important details about their surroundings.

I know I have this tendency to make things look easy, but I assure you they are not. There is a long and painful journey behind all the decisions I had to make to get to this point – the launch of a very personal clothing brand. These are not just clothes here – you are looking at hours of happiness, effort, tactile and emotional work, self-discovery and growth.

Everything has been touched by me – these pieces are actual minutes, hours, days and sometimes even nights of my life. They are emotions, positive and negative, moments of confidence and small weaknesses that I overcome and conquer.

Everything you see here is me.

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@oana.teodora